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AI GLOSSARY

AI glossary

Plain-language definitions of the AI terms business teams hear most.

A

AI agent

An AI-powered assistant set up for a specific role. It uses the knowledge and tools you give it to answer questions and complete tasks.

Related: Knowledge base, Prompt

AI governance

The policies, oversight, and controls a business uses to make sure AI is used safely, responsibly, and in line with its goals.

Related: Guardrails, Approved models

AI model

The trained system that generates responses. Models from different providers vary in speed, cost, and strengths.

Related: Large language model (LLM), Approved models

Approved models

The set of AI models a business allows its team to use, so everyone works with options the business trusts.

Related: AI governance, AI model

C

Context window

The amount of text an AI model can consider at once, including your question, the conversation so far, and any supporting information.

Related: Token, Prompt

D

Data masking

Hiding or replacing sensitive details, such as card numbers, so the information cannot be exposed further.

Related: PII, PCI data

E

Encryption

Scrambling data so only someone with the right key can read it. Encryption protects information in storage and in transit.

Related: Tenant isolation

G

Grounding

Giving an AI model trusted source material, such as your documents, so its answers reflect facts from your business rather than general knowledge alone.

Related: Knowledge base, Hallucination

Guardrails

Rules that shape what AI can do, such as blocking sensitive data or limiting which models can be used.

Related: AI governance, Data masking

H

Hallucination

When an AI model produces an answer that sounds confident but is not accurate. Grounding answers in trusted knowledge helps reduce it.

Related: Grounding, Human in the loop

Human in the loop

A practice where people review or approve AI output before it is used for important decisions.

Related: AI governance

I

Integration

A connection between two software tools that lets information move between them, such as linking a workspace to Slack or Google Workspace.

Related: Workflow automation

K

Knowledge base

The collection of documents, data, and resources an AI agent draws on to answer questions about your business.

Related: Grounding, Retrieval-augmented generation (RAG)

L

Large language model (LLM)

A type of AI model trained on large amounts of text to understand and generate language.

Related: AI model, Token

O

Operational intelligence

Using your business's own knowledge, activity, and data to make faster, better-informed decisions day to day.

Related: Knowledge base

P

PCI data

Payment card information, such as credit card numbers, that must be handled under the Payment Card Industry Data Security Standard.

Related: PII, Data masking

PII

Personally identifiable information: details like names, email addresses, or Social Security numbers that can identify a person.

Related: PCI data, Data masking

Prompt

The instruction or question you give an AI model. Clear, specific prompts usually lead to better answers.

Related: AI agent, Context window

R

Retrieval-augmented generation (RAG)

A technique where an AI system looks up relevant information from a knowledge source before answering, so responses are based on that material.

Related: Knowledge base, Grounding

Role-based access control

Giving people access based on their role, so each person sees and does only what their job requires.

Related: AI governance

T

Tenant isolation

Keeping each customer's data separate from every other customer's in a shared software platform.

Related: Encryption

Token

A small unit of text, roughly part of a word, that AI models read and write. AI usage is often measured and billed in tokens.

Related: Context window

W

Workflow automation

Using software to run a repeatable series of steps automatically, so routine work happens consistently without manual effort.

Related: Integration

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